Everyone asks me why they need content. Some people pass me up even after realizing their Google rank is extremely low and listening to me tell them content will help! I'm always unnerved by this, but I'm never surprised. It's tough to understand why a content writer is necessary, especially when the marketing budget strings are tight. However, every website should have content without question.
1. Google Likes It Google is looking for organic content. Search engines are scouring the Internet for key words that aren't overdone. Google favors readability in a website, which means content must be plentiful. Key words are still important, however, they must flow naturally into the content to be ranked on search engines. Key word stuffing is the first step toward getting a website ignored. 2. Customers Love It If you really want to know how much customers love content, go to your Facebook feed. People share things they find interesting with their friends, so why wouldn't you put interesting content on your site? Customers love how-to's, instructional content, content that informs and content that makes them laugh. Add these things to your website to get more attention and to get more eyes on you. 3. Exposure Increases This goes without saying, if you read the last paragraph. Give your customers something to share and you can pretty much skip the word of mouth. Your customers will do it for you by sharing your content, and your website. You can point people to your website content when they have questions, and you can encourage them to search your content when they want knowledge about your brand. Your brand exposure increases exponentially with content. 4. Productivity Goes Up If you reach beyond the FAQ page to add content to your website, your company's productivity increases because you spend less time answering questions for customers. If you can simply point them to a part of the website that has more answers or information than a simple FAQ page, you can get back to making money sooner. Many businesses have done this in the past, and we are quickly becoming a society that searches for readable answers before insisting on talking to a live person. Overall company productivity is increased with website content. If you are finally convinced you need content, contact me today. I will help you get started on the road to a content-filled, highly visible website.
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AuthorRebecca has been blogging for ten years. She'd love to help you fill your blog! Archives
August 2019
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